When Alex Ikonn and his wife Mimi realized how hard it was to find good hair extensions, they knew they had found a greate business opportunity. They took their problem and solved it by creating Luxy Hair – an extremely successful online store selling hair extensions for women.
Luxy Hair is a hair company located in Toronto, Canada. Many people think it is from the USA, but in fact, it is a Canadian company. Established in 2010, it has about 50 staff members. Although it is a small company, it has very good annual sales and profits. It is known that hair products are expensive and profitable.
Since they are not a publicly traded company, we cannot know their exact sales figures. However, we estimate their annual sales to be around $30-40 million, with a profit margin of 35-40%. Such sales and profits far exceed those of typical companies.
Luxy Product Collection
Clip in hair extension is their first collection product,it is easy to know why they choose clip ins as it can be applied by oneself, no need to apply with hair dresser’s help at hair salon.
Clip in hair extension is the easiest way to add hair length and volume. After than they add the “halo” and seamless clip in hair extensions hair series.
Hair topper is a new collection, it match the women who suffer hair loss and clip in hair extension is not suitable for them. These group of women are increasing recently years, more women are suffering hair loss,and it is not mean to old women, the trending is young women have the same problem.
As the founder of Findingdream Hair Factory in China, we feel the pulse of the market and its demands. The need for wigs is continually increasing, as some people experience severe hair loss, which means they can’t use hair extensions or toppers, only wigs can help them. Another reason for the growing demand is the increasing number of cancer patients, many of whom experience hair loss due to long-term hormone use and chemotherapy.
Luxy Hair Quality
From the products description to find their hair extensions are made of 100% human remy hair, which considered as high quality human hair to make hair extensions. This grade of hair are normally used in high end hair salon.
These remy hair is coated and protected by cuticles,which make the hair extensions can last much longer than normal hair,you also can dye it to darker color again.but don’t recommend to bleach it.
Luxy Hair Length & Colors
Clip-in hair extensions are their main product, and you can choose lengths of 16”, 20”, and 24”. They don’t offer 18” and 22” lengths, as they likely prefer not to keep too much stock. Yes, having a large inventory increases the company’s burden, but in reality, 18” is a popular length among women.
They start with some popular solid colors and then add balayage and highlight options to provide customers with more choices. Highlight and balayage colors are really the hot colors recently years.
Their Hair Extensions Price
I think their price positioning is just right; it is medium to high compared with other luxury hair extensions available online. The price is much lower than purchasing hair extensions at a salon, and there are also expensive application fees at salons. Applying and removing clip-in hair extensions is easy for any woman. you can wear them anytime, whether for daily use or special occasions, and you can also take them off before sleeping.
Marketing Strategy
They excel at marketing by employing a combination of social media marketing, content marketing, search engine marketing (SEM), advertisements, email marketing (EDM), and more.
This multi-faceted marketing strategy has led to a steady increase in website traffic, with various marketing methods continually reinforcing and promoting one another. By integrating these approaches, they create a cohesive brand presence that not only attracts new customers but also retains existing ones, ensuring sustained growth and engagement in the competitive market.
Social Marketing
Luxy Hair was born with a social gene. Mimi creates many videos about their hair extensions, covering basic knowledge, application techniques, styling tips, and more. They publish these videos on YouTube, attracting a large number of subscribers. Many customers also review their products on YouTube, Facebook, and TikTok, which helps broaden their brand’s reach worldwide.
Luxyhair Subscribers by Dec 4. 2024
- Youtube Subscribers: 3.07M
- Facebook Subscribers: 0.32M
- Toktik Subscribers: 0.46M
Content Marketing
There are about 700 posts (by Dec 4,2024) on their official blog. These posts attract many potential customers and help women learn about and familiarize themselves with the brand every day. By consistently engaging with this content, they will remember the brand when they eventually need hair extensions. This ongoing connection not only builds brand awareness but also fosters trust and loyalty, making it more likely that they will choose this brand when the time comes to make a purchase.
SEM (Search Engineer Marketing)
From the data to find they also did SEM at google, the main keywords are clip in hair extensions and their brand “Luxyhair” related.You will find every click will take about $1 and some are even higher.
Customers Reviews
According to the Trustpilot website, Luxy Hair has received 2,584 reviews as of December 4, 2024. I believe Trustpilot is a reliable platform that showcases genuine customer reviews about products and companies. Luxy Hair has received the following ratings and reviews:
- 5 stars —-80%
- 4 stars —-5%
- 3 stars —-3%
- 2 stars —-3%
- 1 stars —-9%
Luxyhair Factory
Luxy Hair’s factory is located in Qingdao, China. Qingdao is a renowned city for manufacturing high-end hair extensions. There are many small hair extension factories in Ligezhuang Town, Qingdao City, China, which is famous for its hair industry. The primary products include high-end human hair wigs and hair extensions.
If you are looking for high-end Jewish wigs, wigs for white women, or hair extensions, Ligezhuang Town is an ideal option. Despite being small companies, many of these factories provide high-quality hair wigs and extensions. Finding Dream Hair Co. is one of them, offering quality hair extensions and wigs for hair salons and stores.
