As a manufacturer of Jewish wigs, many people contact us for advice on Jewish wigs & the business. I usually provide advice individually, which can be time-consuming. Therefore, today, I believe it would be more efficient to write an article for those interested in sheitel wigs. I hope this can be helpful to them.
Operating a Jewish wigs business involves understanding its fundamental aspects and key considerations. Familiarizing yourself with these elements can elevate your business to a more advanced level.
Know Sheitel Wig Market
The Jewish wigs business is a niche within the wig industry primarily catering to Jewish women. With an increasing number of white women experiencing hair loss, they are beginning to embrace wearing wigs. Jewish wigs are considered top-grade in the industry, capturing the attention of white women.
The Jewish wigs business has experienced rapid growth recently, gradually evolving into a significant category. This presents a promising opportunity for those planning to enter or already involved in the business.
Good Profits in Sheitel Wigs Business
One segment of customers consists of Jewish women who are affluent and seek high-end wigs, with the sheitel being their essential product. They prioritize quality over price, showing less sensitivity towards pricing.
The largest customer segment comprises white women experiencing hair loss, who also seek quality wigs to enhance their appearance. They are financially capable and prioritize quality over price.
There is minimal competition in the market, with only a few wig stores offering these premium wigs compared to synthetic or normal human hair wigs.
Know Your Jewish Wigs
The first point to clarify is that Jewish women wigs are not exclusively for Jewish women; they are a symbol of high-end wigs when compared to regular human hair wigs. Jewish wigs represent high-quality wigs made from virgin human hair, featuring superior wig base design for a more natural and fashionable look.
Normally, there are two types of Jewish wigs: the traditional type, also known as silk top wig, and another is lace top wig.
Silk top wigs are mainly designed for tradition Jewish women, while lace top wigs are intended for white women experiencing hair loss or fans of high end wigs.
Jewish wigs are typically made from Chinese virgin hair. Over 90% of Jewish wigs are manufactured in Qingdao city China, a traditional hub for wigs production over the past 20 years. Some companies specialize in high-end Jewish wigs.
While Chinese virgin hair is excellent for making Jewish wigs, some companies select the finest hair from Chinese virgin sources, ensuring that only the best and softest hair is used. Findingdream is one of them, all Jewish wigs from Findingdream are crafted using this premium hair to keep highest quality.
4 Key Points of Jewish Wigs Business?
Find a good and relable supplier
It is crucial to find a good and reliable sheitel wigs supplier. You should purchase some samples from them to test the quality. You can even try wearing the samples yourself; this is a necessary step before entering into a partnership.
If possible, visit their factory to observe their operations and have a conversation with them to ensure their expertise in making kosher wigs. While this may require additional time and money, it is a worthwhile investment.
Marketing and Sales
Online Presence: Create a professional website to showcase your products. It is better to have real women wearing the wigs and take pictures in various settings such as daily life, the workplace, or at parties. This will demonstrate the versatility of the wigs in different scenarios.
Google marketing: You can also implement SEO and SEM strategies to market your website, attract more visitors, showcase your products, engage with them, and provide the necessary information they require, such as additional pictures or videos, along with offering advice.
Social Media: Utilize social media platforms to reach your target audience. Share more pictures on your social media accounts, post customer reviews, and showcase customer transformations before and after using your products.
Networking: Build relationships with Jewish communities, synagogues, and religious organizations.share your knowledges with them and give them your professional advice and help.
Hair Salon: In fact, many hair salon owners engage in this business, giving them a significant advantage. They interact with numerous women daily, making it easy to recommend wigs to those experiencing hair loss. Simply allow them to try wearing the wigs, I believe most of them will not want to take them off.
Get Trust From Customers
Offer personalized consultations to help customers choose the right wig. If you have a brick-and-mortar wig store or hair salon, you have more opportunities to connect with your customers, understand their needs, and provide assistance.
Build trust by putting yourself in their shoes, considering their needs beyond just profit. Foster close relationships with them, making it easier for them to refer more customers to you.
For online stores, customer service is crucial. Respond promptly and patiently to any questions customers may have. Offer a good exchange or return policy to instill trust in your customers. Many customers complain about online return policies. We should consider the business in the long run and avoid hurting customers’ feelings. Negative experiences can lead to negative word-of-mouth reviews.
Growth Strategies
Expand Product Range: Introduce new styles and variations to cater to evolving trends. Hair and wig fashion on Instagram is a trend. You can find popular hairstyles and wigs there, and then have your wig factory create similar styles as wigs.
Celebrities wearing wigs is another important trend. Pay attention to popular movies or concerts to constantly observe celebrity hairstyles. Many celebrities also wear wigs, and their wigs are likely to become popular.(such as Taylor swift,beyonce,kim and etc)
Consider offering related products such as wig accessories or hair care products. Do not underestimate the value of accessories; they often yield higher profits.
Inconclusion
Starting a Jewish wig business requires knowing the industry well. You need good wigs from a reliable factory and smart ways to sell them. Giving great customer service, like personal help and support after a sale, can make customers trust you. To do well in this unique and anchor market, you should also have a good increasing strategies.
